Many don’t know that the iconic Pride flag is one of many flags connected to Pride. Various sexual and gender identities found within Pride have their own flags. These flags and a butterfly, a symbol within Pride that stands for transformation and coming out as your true self, is something the design agency North Kingdom in collaboration with the design agency Bold and EuroPride 2018 embraced. The result? My Pride Colors.

My Pride Colors is a website which is launched today, July 27, where anyone who supports Pride can choose a flag which transforms into a unique butterfly. You can share your butterfly in social media and in that way show your support. Of course, you do not need to share it in social media – all the butterflies are collected anonymously on the website in a common kaleidoscope.

Show your support at