This year, Bauer Media Group joins EuroPride Stockholm. Bauer Media Group is one of Sweden’s largest media companies and holds among others Sweden’s largest LGBTQ-podcast – Regnbågsliv (Rainbow Life). The podcast is distributed on Bauer Media’s digital platform RadioPlay.
”As one of the major actors in Sweden, we have listeners of all kinds, all over our country. As a company, we have recently reviewed our value base due to the prevailing social climate and things that came to the surface through #metoo. In our values, we show respect to each other – who ever we meet. We will also be present, inclusive and responsive. Therefore, we see it as a matter of course to be part of EuroPride 2018,” says Elin Rösiö, Brand Manager RadioPlay på Bauer Media.
Bauer Media and RadioPlay will play music from the newly launched radio station Pride – Kärlek för alla (Love for everyone) in EuroPride Park. Through fun competitions they will compete out concert tickets every day. From the podcast Regnbågsliv / Rainbow Life, Anton and Thobias will be in place to interview artists and record their podcast.